The Cost Optimization Ebook was our most downloaded piece of gated content in 2023. I led the creative direction for this project, working with our content team to guide my designer through the entire process. We wanted the design to read like a blueprint with schematic illustrations. The page backgrounds mimic the look of a blueprint. We included sticky notes for callouts and used a technical drawing style for any illustrations. The font for the callouts is my handwriting I turned into a digital font to make it look like someone was writing sticky notes throughout the schematic.